Recently I’ve been making a bunch of calls to a number of companies in the waterproofing niche and it always astounds me how big companies with impressive websites can still get SEO fundamentals so wrong.
Not only are businesses breaking SEO rules that would literally take 30 minutes to fix – if even that – but even SEO companies who charges clients thousands of dollars can make big mistakes.
What I wanted to do was show how I got to the top of a very competitive keyword.
Now before I start I wanted to make a couple of things clear.
Firstly – WordPress is the most popular CMS (content management system) and is built from the ground up to be SEO friendly. There are more WordPress developers than any other type of web developer. And on top of that – Sydney is the most populous city in Australia. This is not an easy keyword to obtain – but to give you some more of an idea about just how much this keyword is worth – the Google AdWords bid for ONE click on an ad for ‘wordpress developer sydney’ is valued over $50!
Now if you are reading this and feeling that your keyword is as competitive or less competitive than I hope this article will be of assistance to you as I break down how I got this hyper competitive keyword.
The first thing I did – and I call these the basics. They’re very straightforward to implement on your website is the following:
Title Tag and Heading Tag
As you can see on my site the keyword ‘wordpress developer sydney’ is clearly in the title – and when you go on the site you will see it’s in the slider as well as the heading underneath the slider. There is no doubt in Google’s mind what this site is about.
What is interesting though is that I am also on the first page for the keyword ‘wordpress consultant sydney’ even though I don’t have this keyword ANYWHERE on my site – I’ll get to my theory as to why this is soon.
Google My Business, Citations and Footer
Google is going to trust businesses that have a physical location and evidence of a physical location. In my case you can see I have a Google My Business page with a (verified address) and I stretch this out further.
Firstly – if you have a business address make sure to include it in the footer of your website – not only for clients to check – but also for Google. It’s also a good match with your Google My Business.
Sometimes I have clients who don’t want to put down their addresses because they live in a residential area – firstly Google doesn’t care what area you live in – only that you have a physical address (which Google verifies with a postage envelope with a code). However if you absolutely cannot have your real address advertised online here’s a tip – get a virtual business address in a CBD area for 1 month and just use it for Google My Business verification – easy!
High Authority Inbound Links
This is where the kettle really meets the road.
If you were to just do the above items you would be ahead of 80%+ of your competitors. However high authority inbound links is what is really going to set you miles ahead of anyone.
The question is – where do you get these high authority inbound links?
This is a very contentious area of SEO – now if you look at one side you will hear that you should get inbound links from natural sources (PR, online blogs) – and while that can work for some indusries let’s be real – what is your typical tradie/plumber going to do to create PR? Sure – you could dress up as a hammer and go on the street and invite some newspapers and hope that works – I know I’m too scared to do something like that.
What I have found very effective however is ownership of high authority assets. The idea works like this – you purchase (or get in contact with someone) – who owns a high authority website and get them to link to you.
You vary up the link text and THAT’S IT. Your site is at the top – and you can rinse and repeat this with other inner pages and even other niches linking to the same front page on your site.
Now here is what I did – I purchased a bunch of expired domains with high authority links (think – an online magazine based in Utah for example that was quite large for 3 years but then got shut down – even though the domain is up for sale and the site doesn’t exist do you think every link that pointed to that site is gone)? And do you think once that domain is brought back from the dead that Google can see what is going on?
This is what has worked for me – and is working for many other people.
It’s really that simple! The only challenge is getting those high authority inbound links – and I can help you get those from either my network or other networks – you will see a result in 2 weeks guaranteed!
So you can be raking in the clients to your business within 2 weeks – and I can even get you some rankings that will get clients enquiring and calling you (high quality purchase intent clients) as a trial to show you just what is possible.
Simply fill in the form below if you are interested (and mention this article):
Final Thoughts – Mobile and Fast Sites
Everything above would be straightforward if not for the whole “getting a quality site built” (hint hint: I’m a WordPress developer :) – but there are two things you’ll definately need to keep an eye on.
The first is mobile compatibility – this is easy to achieve by simply finding a website template/framework that is mobile compatible – for example Enfold is one that I use for many clients that is very customisable and is battle tested: https://themeforest.net/item/enfold-responsive-multipurpose-theme/4519990
In fact it’s the same one I used for this site – don’t get too hung up on which framework to use – believe me – for 90% of businesses no client is going to find you and say “Well everything looks good, the offer is good but I’m not going to leave an enquiry or engage because I don’t like the background color” – it’s not nearly as important as other factors like the content (and Enfold looks great anyway).
And finally – have a fast site. Not only does Google decide your organic results based on how fast your site loads – but studies have been done that show that a 2 second delay in website load times leads to a 4.3% loss in revenue per visitor.
One mistake I made when I started my business was going with GoDaddy (you may have seen their ads on TV recently) – BIG mistake. Their server response time was at some points up to 7 seconds – and most of the time hovered at 1 second. My recommendation if you are going to do hosting is to use SiteGround – and I can host your site for you for free as part of my packages – I use SiteGround’s servers and the response time is always at .2 seconds.
My hope is that this article stirred up something in you – however taking action is what separates those that achieve results from those that don’t. Get in contact with me using the form above and I will make a time to speak to you to see how I can put you in a position to get the purchase intent visitors leaving you inquiries on your site.
And if you have any general enquiries about SEO or this article put them over and I would be glad to assist any way I can.