5 Tips You Can Do Right Now For SEO

SEO can be very confusing – and that confusion leads to business owners taking NO action when it comes to improving their website rankings. Many SEO companies like to make SEO as complicated as possible – however what if you had an a, b, c and d checklist that you could follow to be found […]

How to Stop Wasting Your Time – 5 Tips on Hiring and Keeping a Good PA

Hiring a personal assistant (PA) can save time and cut out all the boring mundane tasks from your workload. However htere’s a porblem – you are dealing with someone who is not only halfway around the world, but who has a different culture and doesn’t even speak English as a first language. Add the technology […]

How one letter from a competitor can make you dissapear from Google – and how to avoid it

One of the scariest things that can happen to a budding entrepreneur is losing their Google listing. Just imagine, a listing that previously may have brought you hundreds of visitors a day suddenly vanishes, and all that business that was being generated from that position vanishes overnight. There are a number of reasons why your […]

5 Important Passwords You Need to Have For Your Website (That Your Developer Hopes You Don’t)

When engaging a web developer it’s important not to fall into a common trap – having someone else control your business. You wouldn’t let your accountant hold your information without having a copy so why would you let your web developer control parts of your website without having access? This is an issue that has […]

Salesforce vs SugarCRM – The Cloud and Hype vs Reality

Recently I’ve been developing a custom CRM solution for a client using SugarCRM and it’s got me thinking about the whole ‘cloud’ term and how companies have confused consumers as to exactly what it means. Just as full disclosure – I’m developing a CRM solution for a client on his own server using SugarCRM. If […]

Scientology, small steps and how videos converts the heathen

Recently I went with my friend to the city and we walked past the Scientology centre on George St. They had recently expanded and for some reason my friend wanted to do a “stress test”. Now keep in mind this guy is a Muslim and I don’t think he was considering joining Scientology, but I […]

A Client’s Greatest Fear – Why Some Clients Make the Leap, and Others Don’t

Recently I’ve had a client who stopped midway through when a website was 90% complete and started being totally impossible. Basically he wouldn’t reply to my emails for 2 weeks, then come out of nowhere and complain that the website was running late. He’d try to cause arguments and threaten me with mediation (even though […]

Annoying Client Vol. 1 – Late with Everything, Somehow My Fault

So I should probably preface this by saying most of the clients I work with are great, and if not great at the very least logical. There comes a time when after you’ve been working long enough that you’re going to run into some a$@#les. I don’t know why I’m writing this, but if you […]

When Companies Lie About What They’ve Done – Marketing Testimonials

Thought I’d take a quick moment to vent – is that ok with you? The thing I wanted to vent about was testimonials on marketing agency sites and a common strategy that’s popping up amongst digital “agencies” that’s complete bullshit and should be illegal. Ok, so here’s how it works. Have you ever been on […]

This is how I increased leads by 400% for a multinational client

I used to read these advertisements you see where companies say “Increase your leads by 400%” and would think – ok, I smell some bull s#$t. That is until I got the results myself. So here is the thing – sometimes a very minor change to a website, a small element can completely blast open […]